Talent Identification

At the crux of every athlete’s signing are the two P’s – Potential and Performance. It needs to be both – the dosage of each component could be varying, but essentially a player is signed not for what they are only doing TODAY, but what they are capable of doing tomorrow or the day after, and that’s Potential. Performance is the end product of potential. And it could be cooked “raw” today but could be superbly cooked as time goes by.

This is the foresight or the “eye”, the ability, the intuition of the scout.
And it can save a club or a brand a lot of money. Just look at the football market to drive home this point. or at home, look at Virat Kohli. The brands which invested in him at a young age reaped huge benefits in terms of monies.

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