The RTM is in vogue currently with it being used extensively at the IPL auction. Essentially the right to match again protects the endorser from overpaying the asset. It’s a great clause to have in the contract as it ensures that the WTP (willingness to pay) in the market is genuinely tested. A well thought out contract will also limit the period for which the RTM is applicable. The flip side of the RTM is that any competition wanting to sin the asset might be deterred if they know that theirs is an RTM in the deal.
