Sports Marketing: Bonuses II

Continuing with bonuses, these need to be payable immediately after the event has occurred and not at the end of the year or term, as this can often be bundled into an extension conversation which is not ideal for the player but is definitely beneficial to the sponsor so depending on which side of the table you are sitting, this is a boon or a bane. Also, you should include a threshold on bonuses so that payment is capped at a number of times the bonus is earned as this gives protection to the sponsor from a financial perspective while obviously being beneficial from a brand exposure perspective.

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